Would you hire a designer to write your business plan?
Would you hire a designer to write your business plan? If not, why would you entrust a web designer with no real-world web copywriting and sales experience to build your website?
Too many business owners make this mistake, and it can be a costly one. I’ve seen businesses burn tens of thousands of dollars on website designs before talking to me, only to come to me for help to fix their website’s lackluster performance. Do yourself a favor and talk to me first.
There are a growing number of people who fancy themselves to be web copywriters, but there is a shortage of experienced writing professionals out there who truly understand the crucial technical aspects of writing effective copy for the web.
Most website owners have a vision for what they want to accomplish, but without the expertise in making it happen on the web. Their experience is in putting their ideas to work in the bricks-and-mortar world, not the virtual one.
For a business with a web presence (isn’t that everyone by now?), a professional web copywriter serves as a sort of advertising copywriter with an applied knowledge of web marketing and SEO. A good web copywriter can generate hundreds of thousands of dollars in increased sales, and should therefore be an indispensable part of a business’s marketing strategy. It’s mission-critical to harness the experience of someone who knows how to translate real world ideas into effective web copy.
Should you use a long form sales letter on your website or short and to-the-point sales copy? That depends. A good web copywriter will know when one is appropriate and the other isn’t. The average copywriter doesn’t have a clue.
The technical aspects of writing for the web can be challenging for the inexperienced business owner who needs copywriting for a website. A lack of HTML knowledge is bad enough, but it’s worse to not have SEO knowledge or experience. How do you get your site ranked on Google? Your web copywriter may write beautiful copy that moves and motivates, but if no one ever finds that beautifully written website because it’s not showing up on Google (or Bing or Yahoo!), then what good is it?
That’s where experienced web copywriting comes in. Do yourself a favor and hire professionals to do this. You woudn’t hire a designer to write a business plan. Don’t rely on a web designer with no web copywriting or SEO experience to build you a website. Only work with website designers who understand the power of the written word to communicate a concept and move buyers to action.
When you’re ready to step up your web marketing game, call me for a quote on your web copywriting project: 208-249-8893.